Amabrush is not meant to be better than your regular toothbrush. Wait, what? That’s true! Regular toothbrushes (manual and electric) are tools. And tools are only as good as the person using it! The key thing is that most of us use them wrong, or even worse, are not using them at all.
Brushing teeth is a job where you must be highly concentrated. Toothbrushes should be held like pencils, so that pressure is as light as possible. The bristles should be soft, in order to not damage your gums. And you should just wiggle the toothbrush with subtle vibrations, instead of doing long strokes. Electric toothbrushes are handled differently than manual ones. With them, you shouldn’t stroke at all. These toothbrushes are designed to be held in place, so that the micro vibrations of the bristles can do their job (they wiggle for you).
Amabrush covers all of the recommended methods. The bristles are aligned in a 45° angleagainst the gum line, and are soft enough in order to rub instead of scratch (like nylon bristles). And the pressure against your teeth is light. Subtle vibrations move the bristles back-and-forth, which allows them to remove plaque and keep your gums undamaged.
Amabrush is for people like us – who just brush their teeth because they have to, and not because they want to.
Amabrush was designed to make toothbrushing less annoying. Some of us hate toothbrushing so much, that we brush not concentrated enough, not long enough, not good enough, or not at all. And some of us simply can not brush correctly at all, because they are not able to do so. It is still under development, and currently for people with healthy gum and teeth. This is our goal. Right toothbrushing for everyone and automatically!