Introducing measure King™: the 3-in-1 tape measure that can measure all and any surfaces! measure King™ is the new and innovative way to measure faster, easier, and more effectively! No longer be confined to the flimsy metal tape measures that can only measure straight surfaces. Measure King™ has 3 different measuring modes to give you the most accurate results. Roll mode can measure any curved surface or irregular shaped objects just by rolling the attached wheel for length or distance! it’s so simple you can do it with just one hand! flex cord allows you to easily and accurately measure around objects! No more crinkled metal tape measures that don’t give you an accurate measurement! flex cord allows you to measure anything rounded without limitations! for those long and hard to reach areas there is laser mode! just point and measure distance instantly! don’t second guess your measurements, measure King™ is equipped with a precise, easy-to-read digital LED display! measure King™ is made of heavy duty and durable construction grade material to handle any project. Perfect for work or home! measure Kings™ measurements are so accurate that they measure 1/100th of an inch! choose between standard and metric. You don’t have to be an expert contractor to get the best results, measure King does all the work for you!